Conferences 8-9 May 2025

During the second edition of International Hardware Fair Italy, key topics such as distribution evolution, channel hybridisation, in-store consultancy, and digital challenges will be explored through round tables, workshops, and focused talks featuring leading voices from the Italian and international market.

A content-rich agenda focused on innovation, cross-sector contamination, and the growing value of the physical store. All sessions will take place within the fair’s conference area and will host high-profile speakers, industry-leading brands, and independent experts.

Below is an overview of the topics and confirmed speakers, organised by day and theme.

Curated by Giulia Arrigoni, Publisher DIY and Garden

THURSDAY 8 MAY

HOME IMPROVEMENT – THE ERA OF HYBRIDISATION
Antonella Bellini – Owner, Ferramenta Bellini
Sabrina Canese – President, Assofermet
Oscar Fusini – Director, Ascom Confcommercio Bergamo
Matteo Camillini – Managing Director, BigMat Italy and International
Francesca Ferrari – Chief Marketing Officer, Giovanni Ferrari Srl
Marco Mozzon – Ecosystem and Business Development Leader, Bricocenter
Ciro Borrelli – Head of Business Development, Weathernews Inc.
Sergio Lancini – Purchasing Manager, Garden sector
Francesco Steca – Product Manager, OBI (plants, pots and fertilisers)
Michele Raselli – CEO, Machieraldo Gustavo Spa
Rainer Strnad – Managing Editor, DIY International, Dähne Verlag GmbH

COLORE&HOBBY – MULTI-SPECIALIST WANTED
Monica Trabucchi – Editorial Manager, Colore & Hobby and Radio Colore
Vieri Barsotti – Editor-in-Chief, Colore & Hobby and Radio Colore
Alessandra Notargiacomo – Journalist, Colore & Hobby and Radio Colore
Francesco Abbruzzese – Sales Manager Central and Southern Italy, Cromology
Christian Martina – Emmeti Store, Settimo Torinese
Daniel Bellissimo – Emmeti Store, Settimo Torinese
Gianni Leggio – Owner, Leggio Ferramenta & Colori, Ragusa

PRODUCT CATEGORY FOCUS – HAND AND POWER TOOLS
Ivano Garavaglia – CS Retail Lead & RV Sales Deputy, NielsenIQ and GfK Italy
Davide Doda – General Manager, Einhell Italia
Carlo Max Da Rold – Head of Sales, Electrical Distribution and Large-Scale Retail, Beta Utensili S.p.A.
Fabio Poma – Owner, Ferramenta Poma
Vincenzo Zicaro – General Manager, Sipaferr SpA

FRIDAY 9 MAY

BATTLE AGAINST E-COMMERCE!!
Rosita Benente – Head of Omnichannel Customer Experience, Bricocenter Italia
Fausto Pomello Chinaglia – President, Ferca
Andrea Gualini – Owner, Ferramenta Gualini
Sergio Capaldo – General Manager, Antonio Capaldo Spa
Susanna Cagnoni – CEO, Cagnoni Spa
Filippo Settimi – CEO, Agrieuro Srl
Federico Della Puppa – Head of Analysis & Strategy Area, Smart Land
Marco Prosperi – Director, Assodimi/Assonolo