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- Events and conferences
- Conferences
- Conference second edition
During the second edition of International Hardware Fair Italy, key topics such as distribution evolution, channel hybridisation, in-store consultancy, and digital challenges will be explored through round tables, workshops, and focused talks featuring leading voices from the Italian and international market.
A content-rich agenda focused on innovation, cross-sector contamination, and the growing value of the physical store. All sessions will take place within the fair’s conference area and will host high-profile speakers, industry-leading brands, and independent experts.
Below is an overview of the topics and confirmed speakers, organised by day and theme.
Curated by Giulia Arrigoni, Publisher DIY and Garden
| Event | Hours | Date |
|---|---|---|
| Presentation of Format - Research hardware industry survey Sala Caravaggio | 10:00 - 10:20 | Thu 8 |
|
Reflections and comments on the research results
Antonella Bellini, Owner Ferramenta Bellini - Sabrina Canese, President Assofermet - Oscar Fusini, Director Ascom Confcommercio Bergamo |
10:20 - 10:50 | Thu 8 |
|
Assortments and formats (increasingly hybrid) to conquer the market
BigMat example: Matteo Camillini, Managing Director BigMat Italy and International |
10:50 - 11:20 | Thu 8 |
|
The era of service and consultancy
Francesca Ferrari, Chief Marketing Officer Giovanni Ferrari Srl - Marco Mozzon, Leader Ecosystem and Business Development Bricocenter |
11:20 - 11:45 | Thu 8 |
|
How the climate is changing assortments, seasonality and strategies in distribution
Ciro Borrelli, Head of Business Development Weathernews Inc. - Sergio Lancini, Garden Purchasing Manager OBI - Francesco Steca, Product Manager of plants, pots and fertilisers OBI - Michele Raselli, Managing Director Machieraldo Gustavo Spa |
11:45 - 12:15 | Thu 8 |
|
What's happening in the world? Distribution examples from abroad to discover and be inspired by
Rainer Strnad, Managing editor DIY International, Dähne Verlag GmbH |
12:15 - 12:30 | Thu 8 |
|
The sales channels of colour in Italy
Monica Trabucchi, Editorial Manager Colore & Hobby and Radio Colore |
14:00 - 14:20 | Thu 8 |
|
The search for new alliances through colour
Vieri Barsotti, Editor-in-Chief Colore & Hobby and Radio Colore |
14:20 - 14:40 | Thu 8 |
|
Partnership as a lever for future success
Alessandra Notargiacomo, Journalist of Colore & Hobby and Radio Colore A value that goes beyond convenience: Francesco Abbruzzese, Sales Manager Central South Italy Cromology Colour as an element of specialisation: Christian Martina and Daniel Bellissimo, Emmeti Store, Settimo Torinese (TO) Colour as a business amplifier: Gianni Leggio, Owner Leggio Ferramenta & Colori, Ragusa |
14:40 - 15:00 | Thu 8 |
|
Trends and consumption in Electrical and Manual Tools
Ivano Garavaglia, CS Retail Lead & RV Sales Deputy NielsenIQ and GfK Italy |
15:00 - 15:15 | Thu 8 |
|
Product evolution and future prospects in a dynamic production scenario
Davide Doda, General Manager Einhell Italia - Carlo Max Da Rold, Electrical and Large-Scale Distribution Sales Manager Beta Utensili S.p.A. |
15:15 - 15:45 | Thu 8 |
|
Offer, display and service. What are the differentiating elements for assortment and sales?
Fabio Poma, Owner Ferramenta Poma - Vincenzo Zicaro, General Manager Sipaferr SpA |
15:45 - 16:00 | Thu 8 |
|
Is the physical shop still attractive? Tools and models for the physical channel
Rosita Benente, Omnichannel Customer Experience Manager Bricocenter Italia - Fausto Pomello Chinaglia, President Ferca - Andrea Gualini, Owner Ferramenta Gualini |
10:00 - 10:30 | Fri 9 |
|
The wholesaler figure as a service and support vehicle for the off-line channel
Sergio Capaldo, General Manager Antonio Capaldo Spa - Susanna Cagnoni, CEO Cagnoni Spa |
10:30 - 10:50 | Fri 9 |
|
When the on-line channel serves the shop. The AgriEuro Point case
Filippo Settimi, CEO Agrieuro Srl |
10:50 - 11:05 | Fri 9 |
|
Shop and services offered: the opportunity of renting
Federico Della Puppa, Analysis & Strategies Area Manager at Smart Land - Marco Prosperi, Director Assodimi/Assonolo |
11:05 - 11:30 | Fri 9 |